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Our Philosophy
Keep It Simple Stupid.
Every thing we do is aimed at simplicity,
we lack large resources so are making the best use of what
is available.
We have tried to keep purchasing our products
as simple as possible, our on-line shop is a new addition
to our service. See order for information on alternative
order methods.
If you are reading this then you must be
interested in what it is all about, here is a brief history
of ' SHOCK '
Our History
Literally brief! Really it all
began after the Sydney Olympics where we had made
a few items such as a carbon compass bracket for use
on the 49er.
During the campaign for Athens this continued with
more brackets and carbon trapeze handles, the foot
straps taking quite a while to come to fruition (
see development ). Towards the end of the Athens campaign
the foot straps were attracting a lot of attention,
it seemed time to turn the idea into production.
Now getting on for five years since the first foot
straps hit production over 200 a year have been sold and
can be seen on boats from F18 and Tornado's, musto
skiffs to i14's, 18 foot skiffs, 29ers and of course
the 49er. We have since developed the C.Span and are currently launching a number of new products that we have been working on over the last few years.
We have also taken on the buisness of Bov Boats who specialised in ready made sheets and lines for the performance skiff market. This seems a perfect fit to our own activitys and we hope to expand on this into the future.
Who Are We
Shock
is a play on my name, Simon Hiscocks, I started making
odd bits pretty much as described above and this is
a continuation of that. Sailing is the first priority,
certainly in working life, so this is a side line
to that. As the business has expanded so has our team and currently our team includes top foiler Alex Knight and up and comming musto Skiff sailor Mike Robbins. Between them they handle the day to day running of the workshop, taking on repairs as well as keeping our stock of products well organised.
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